{
  "node_id": "se-marknadsforingslagen-2008-486",
  "title": "Sweden Marknadsforingslagen (Marketing Act) SFS 2008:486",
  "domain": "Sales, Marketing & PR",
  "version": "1.0.0",
  "last_updated": "2026-06-07",
  "bluf": "Marknadsforingslagen (SFS 2008:486) is Sweden's principal marketing statute, in force from 1 July 2008 and last materially amended by SFS 2022:656 transposing EU Omnibus Directive 2019/2161/EU. The Act transposes EU Directive 2005/29/EC Unfair Commercial Practices (UCPD) and EU Directive 2006/114/EC misleading and comparative advertising. Key sections: § 1 (syfte och inledande bestammelser - purpose: promote consumer and business interests and counter unfair marketing), § 3 (definitioner including konsument, naringsidkare, marknadsforing, kopuppmaning), § 5 (god marknadsforingssed - good marketing practice general clause), § 6 (otillborlig marknadsforing - unfair marketing materially affecting consumer transactional decision), § 7 (aggressiv marknadsforing - aggressive marketing including harassment, coercion, undue influence), § 8 (vilseledande marknadsforing - misleading marketing actions), § 9 (reklamidentifiering - marketing must be clearly identifiable and disclose sender), § 10 (vilseledande reklam - misleading advertising specific list), § 11 (vilseledande efterbildningar - misleading imitations), § 12 (vilseledande forpackningsstorlekar - misleading package sizes), § 13 (jamforande reklam - comparative advertising conditions), § 19 (obestalld reklam - prohibition of unsolicited electronic marketing without prior consent for email/SMS/fax to natural persons), §§ 23-26 (forbud and information injunctions), §§ 29-32 (marknadsstorningsavgift - market disruption fee up to 4 percent of annual turnover, ceiling EUR 2 million, transposed from CPC Regulation). Enforcement by Konsumentombudsmannen (Consumer Ombudsman) with the Konsumentverket as the supporting authority; cases before Patent- och marknadsdomstolen.",
  "paywall": {
    "status": "LOCKED",
    "unlock_cost_usd": "0.01",
    "skyfire_id": "41779894-ece2-4163-9761-b3b1b76e19b0"
  },
  "crosswalks": {
    "_available_keys": [
      "nist_framework",
      "iso_standard",
      "industry_mapping",
      "ai_overlay_2026"
    ],
    "_note": "Full crosswalk values included in vault response"
  },
  "dependencies": [
    "no-markedsforingsloven-2009",
    "eu-unfair-commercial-practices-2005-29-2022-revision",
    "fr-code-consommation"
  ],
  "primary_citations_count": 10
}