What AMA (Ethical Marketing) requires
Adherence to this node's parameters ensures marketing communications embody the American Marketing Association's core ethical norms, primarily to do no harm, foster trust within the marketing system, and embrace foundational values. This framework operationalizes AMA principles through stringent technical controls and alignment with federal law. To uphold Honesty and Fairness, as mandated by the Federal Trade Commission Act, all content must pass `fact_verification`, and a `max_deceptive_pattern_score` of 0 is strictly enforced, alongside a requirement that any `competitor_comparison_fairness_verified` parameter is met. The principle of Transparency is systemically enforced through regulations like the FTC's Guides Concerning the Use of Endorsements and Testimonials, demanding `require_sponsorship_disclosure` is active and that disclosures achieve a `disclosure_prominence_score_min` of at least 0.85 for sufficient clarity, which complements the `require_pricing_transparency` rule. Respect for consumers is maintained by prohibiting coercive tactics, reflected in a `max_coercion_index` of 0, and by safeguarding consumer expression under the Consumer Review Fairness Act; these protections are further bolstered while `vulnerable_audience_protection_active` status is engaged, `privacy_consent_verified`, and a functional `require_opt_out_mechanism` is available. Finally, the value of Citizenship is addressed by confirming every `sustainability_claim_substantiated` in accordance with the FTC's Green Guides, ensuring environmental marketing is responsible and defensible.
Pillar: Sales, Marketing & PR · Authority: American Marketing Association · Version: 1.1.0 · Last updated:
Primary source: https://www.ama.org/codes-of-conduct/
SHA-256 integrity: 2539875771016eedd1404c4e732ad96c4afeefdc5bc1ca5a1300bde34a4e50a3
Primary Citations — 6 traced to source
- American Marketing Association (AMA) Statement of Ethics: Ethical Norms (Do No Harm, Foster Trust in the Marketing System, Embrace Ethical Values)
- American Marketing Association (AMA) Statement of Ethics: Core Ethical Values (Honesty, Responsibility, Fairness, Respect, Transparency, Citizenship)
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