What Canada Competition Act Misleading Advertising 2024 - Drip Pricing Prohibition, Greenwashing Claims Enforcement (Section 74.01), Deceptive Reviews, Expanded Class Action for Misleading Conduct and CRTC/Competition Bureau Joint Action on Telemarketing requires
This regulation prohibits deceptive marketing practices under Section 74.01 of the Competition Act, including drip pricing, unsubstantiated environmental claims (greenwashing), and fake reviews. It applies to all businesses engaged in commercial advertising in Canada and mandates substantiation of claims with adequate and proper testing.
Pillar: Sales, Marketing & PR · Authority: Department of Justice Canada · Version: 1.0.1 · Last updated:
Primary source: https://laws-lois.justice.gc.ca/eng/acts/C-34/page-21.html
SHA-256 integrity: 47df98afe140c0a07d187b3b80a2fd4e2be090652700e223d68598f834387dd9
Primary Citations — 5 traced to source
- Competition Act, https://laws-lois.justice.gc.ca/eng/acts/C-34/page-21.html, Section 74.01, 2024
- Competition Act, https://laws-lois.justice.gc.ca/eng/acts/C-34/page-21.html, Section 118, 2018
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