What Germany Gesetz gegen den unlauteren Wettbewerb (UWG - Act against Unfair Competition) requires
The Gesetz gegen den unlauteren Wettbewerb (UWG) is Germany's principal unfair competition statute, originally enacted on 3 July 2004 (Bundesgesetzblatt I S. 1414), recast on 2 December 2015 and last materially amended by the Gesetz zur Starkung des Verbraucherschutzes im Wettbewerbsrecht in 2022 to implement EU Omnibus Directive 2019/2161/EU. The UWG transposes EU Directive 2005/29/EC Unfair Commercial Practices (UCPD) and EU Directive 2006/114/EC misleading and comparative advertising. The Act is organised in four Kapitel. Kapitel 1 (§§1-7a) contains general provisions: §1 (purpose - dual protection of competitors, consumers and other market participants and the public interest in undistorted competition), §2 (definitions including geschaftliche Handlung, Marktteilnehmer, Mitbewerber and geschaftliche Entscheidung), §3 (general clause against unfair commercial practices and Anhang blacklist), §3a (Rechtsbruch - breach of statutory provision regulating market conduct), §4 (specific Mitbewerberschutz: disparagement, denigration, slavish imitation, targeted obstruction), §4a (aggressive commercial practices), §5 (misleading commercial practices - Irrefuhrung), §5a (misleading by omission), §5b (essential information for invitations to purchase including consumer reviews and personalised prices), §5c (Influencer disclosure of commercial purpose), §7 (unzumutbare Belastigungen including spam, unsolicited cold-calling, no-reply marketing email), §7a (consent records for telephone marketing). Kapitel 2 (§§8-11) sets civil law consequences: §8 (cease-and-desist and removal claims with active legitimation for Mitbewerber, qualifizierte Wirtschaftsverbande and Verbraucherzentralen), §9 (damages), §10 (Gewinnabschopfung - skimming of profits in favour of the federal budget), §11 (Verjahrung - 6-month limitation). Kapitel 3 (§§12-15a) procedural rules including Abmahnung and einstweilige Verfugung. Kapitel 4 (§§16-20) criminal and administrative penalties for misleading advertising, geheime Provisionen and trade secret betrayal.
Pillar: Sales, Marketing & PR · Authority: Bundesministerium der Justiz via gesetze-im-internet.de · Version: 1.0.0 · Last updated:
Primary source: https://www.gesetze-im-internet.de/uwg_2004/
SHA-256 integrity: 9d49608966b994f5c9f2384021a243880bb6834bfc3dd127499d7b278858a477
Primary Citations — 11 traced to source
- UWG, §1 - Zweck des Gesetzes
- UWG, §2 - Definitionen (geschaftliche Handlung, Mitbewerber, Marktteilnehmer)
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