What Deterministic Lead Scoring Logic and Consent-Based Processing Governance requires
This logic establishes a compliant framework for evaluating individuals through auditable, rule-based processing. It mandates explicit consent for profiling (GDPR Art. 6(1)(a)), respects consumer opt-outs (CPRA Sec. 1798.140(z)), and prevents automated sole decision-making (GDPR Art. 22). Lead scores use a 0.4 demographic and 0.6 behavioral weight, requiring a minimum score of 75 for sales outreach. The data retention limit is 365 days with a 10-point decay per inactive month. Opt-outs and Do-Not-Contact lists always override the score.
Pillar: Sales, Marketing & PR · Authority: NIST (National Institute of Standards and Technology) · Version: 1.0.0 · Last updated:
Primary source: https://www.salesforce.com/resources/
SHA-256 integrity: 211f4f8461dea7d7eccb7d0bc6d3d7208db2ac2b5a7478236f559b607eea91d9
Primary Citations — 6 traced to source
- General Data Protection Regulation (EU) 2016/679 - Article 6(1)(a) Lawfulness of processing via consent
- General Data Protection Regulation (EU) 2016/679 - Article 22 Automated individual decision-making
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