What EU Empowering Consumers for the Green Transition Directive (Directive 2024/825) - Amending UCPD 2005/29/EC and Consumer Rights Directive 2011/83/EU on Greenwashing and Early Obsolescence requires
Directive (EU) 2024/825 of the European Parliament and of the Council of 28 February 2024 amends the Unfair Commercial Practices Directive 2005/29/EC and the Consumer Rights Directive 2011/83/EU to strengthen protection against greenwashing, early obsolescence and misleading sustainability information. Member States must transpose by 27 March 2026 and apply national measures from 27 September 2026. Key substantive changes: Article 6(1)(b) UCPD adds environmental or social characteristics and circularity aspects (durability, reparability, recyclability) to the list of product characteristics that cannot be misleadingly presented; new Article 6(2)(d) UCPD prohibits future-performance environmental claims (carbon-neutrality by year X, climate-positive, climate-neutral) without clear objective publicly available verifiable commitments with detailed implementation plan and independent third-party verification; new Article 7 transparency duties require traders to disclose comparison methods, products compared, suppliers and update schedules whenever a product comparison is made on environmental, social or circularity criteria; Annex I (the blacklist of practices considered unfair in all circumstances) is extended with new entries banning generic environmental claims (such as eco-friendly, green, natural without demonstrated excellent environmental performance), sustainability labels that are not based on a certification scheme or established by a public authority, greenhouse-gas offset claims (carbon-neutral solely on the basis of offsets), full-product or business-level environmental claims when only one aspect is environmentally improved, durability-limiting features not disclosed, false durability claims, deceptive repairability claims, and consumable replacement manipulation. Consumer Rights Directive 2011/83/EU is amended to require pre-contractual information on commercial guarantees of durability, software-update commitments, repairability scores where mandated, spare-parts availability, and right-to-repair information. The Directive forms the operational layer beneath the proposed Green Claims Directive (substantiation regime, ex-ante verification) and is enforced through national consumer-protection authorities, the Consumer Protection Cooperation (CPC) network, and private civil actions.
Pillar: Sales, Marketing & PR · Authority: European Parliament and Council of the European Union; Directive (EU) 2024/825 adopted 28 February 2024, published in the Official Journal of the European Union on 6 March 2024 (OJ L 2024/825), transposition deadline 27 March 2026, application of national measures from 27 September 2026 · Version: 1.0.0 · Last updated:
Primary source: https://eur-lex.europa.eu/eli/dir/2024/825/oj
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Primary Citations — 7 traced to source
- Directive (EU) 2024/825 of the European Parliament and of the Council of 28 February 2024 amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and through better information, published in the Official Journal of the European Union on 6 March 2024, transposition deadline 27 March 2026, application from 27 September 2026, at https://eur-lex.europa.eu/eli/dir/2024/825/oj
- Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (Unfair Commercial Practices Directive, UCPD) - the underlying instrument amended by Directive 2024/825, in particular Article 6 misleading actions, Article 7 misleading omissions, Article 11a consumer remedies, Article 13 fines, and Annex I blacklist of always-unfair practices
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