What Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector (Directive on privacy and electronic communications) requires
The EU ePrivacy Directive 2002/58/EC requires prior opt-in consent for electronic direct marketing via email, SMS, or automated calls, with a limited 'soft opt-in' exception for existing customers under Article 13(1). It applies to all organizations sending marketing messages to individuals in the EU using electronic communications services.
Pillar: Data Protection & Privacy · Authority: European Parliament and of the Council of the European Union · Version: 1.0.1 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058
SHA-256 integrity: 85f44eb5f88cf58880322ac30453d17c6f4c1c9d6308748c1ed965487acc966f
Primary Citations — 5 traced to source
- Directive 2002/58/EC, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058, Article 13(1), 2002
- Directive 2002/58/EC, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32002L0058, Article 5(3), 2002
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- Discovery (free): /api/v1/nodes/eu-eprivacy-directive-2002-58-marketing.json — 6-field metadata
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