What EU Audiovisual Media Services Directive 2018/1808 -- Streaming Quotas, VSP Obligations, and Broadcaster Rules requires
Directive (EU) 2018/1808 (AVMSD) amends Directive 2010/13/EU and modernises EU audiovisual regulation for streaming, on-demand, and video-sharing platforms. Member States were required to transpose AVMSD by 19 September 2020. On-demand audiovisual media services (SVOD, AVOD, TVOD) must ensure at least 30 percent of their catalogue consists of European works and must promote them by giving them prominence under Article 13. Video-sharing platform providers (VSPs) - including platforms like YouTube and TikTok whose main purpose or a separable part provides significant user-uploaded audiovisual content - must take appropriate measures to protect minors from harmful content and all users from illegal content inciting violence or hatred under Articles 28a-28b, implemented through co-regulatory or self-regulatory frameworks. The country-of-origin principle under Article 3 determines which single Member State regulates a broadcaster or on-demand service: the provider established in that Member State is regulated under its law, and other Member States cannot restrict reception without following the procedure in Article 3(3)-(4). The advertising cap for linear television is revised to 20 percent of the clock hour for commercial communications under Article 23. The European Regulators Group for Audiovisual Media Services (ERGA) coordinates national regulatory authorities (NRAs) under Article 30b. Audiovisual commercial communications must be transparent, not use subliminal techniques, not promote tobacco or weapons, and comply with restrictions on alcohol and products harmful to children under Article 9.
Pillar: Creative, Content & Media IP · Authority: European Parliament and the Council of the European Union · Version: 2024.1.0 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32018L1808
SHA-256 integrity: 998ec680a4ba8c24af16ada4ffc244cb60b8dbf82c82e063f45c4c4ee2827cdc
Primary Citations — 6 traced to source
- {"title":"Directive (EU) 2018/1808 -- Audiovisual Media Services Directive (AVMSD) amending Directive 2010/13/EU","url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32018L1808","section":"Article 1(1)(n) (European works definition); Article 2 (country-of-origin jurisdiction); Article 3-4 (freedom of reception and exceptions for content violations); Article 9 (qualitative standards for commercial communications); Article 13 (30 percent European works quota and prominence for on-demand services); Article 20 (advertising break rules for linear TV); Article 23 (20 percent clock hour advertising cap); Article 27 (minor protection measures); Article 28a-28b (video-sharing platform appropriate measures and co-regulatory frameworks); Article 30 (national regulatory authorities); Article 30b (ERGA establishment and coordination)","type":"primary_legislation"}
- {"title":"Directive 2010/13/EU -- Audiovisual Media Services Directive (codified, amended by 2018/1808)","url":"https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32010L0013","section":"The codified AVMSD base text as amended - Article 1(1)(a) (audiovisual media service definition); Article 1(1)(b) (programme definition); Article 1(1)(d) (editorial responsibility); Article 6 (prevention of incitement to hatred); Article 7 (accessibility for people with disabilities - subtitles, audio description); Article 9 (qualitative rules for commercial communications - product placement, sponsorship, advertising restrictions)","type":"primary_legislation"}
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