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Directive (EU) 2019/2161 of the European Parliament and of the Council of 27 November 2019 amending Directive 2005/29/EC and Regulation (EU) No 2006/2004 as regards enforcement, modernisation and clarification of Union consumer protection rules

Prohibits fake online reviews and requires digital platforms to verify the authenticity of consumer reviews, disclose incentivised or AI-generated…

What Directive (EU) 2019/2161 of the European Parliament and of the Council of 27 November 2019 amending Directive 2005/29/EC and Regulation (EU) No 2006/2004 as regards enforcement, modernisation and clarification of Union consumer protection rules requires

Prohibits fake online reviews and requires digital platforms to verify the authenticity of consumer reviews, disclose incentivised or AI-generated content, and prevent fake social media followers. Applies to all online marketplaces and review platforms operating in the EU under Article 8a of Directive 2005/29/EC as amended by Directive (EU) 2019/2161.

Pillar: Sales, Marketing & PR · Authority: European Parliament and of the Council of the European Union · Version: 1.0.0 · Last updated:

Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32019L2161

SHA-256 integrity: 54e5e72dd9b42434fa846545136895ee7504af1c52a58f63683740f6b0c456cd

Primary Citations — 5 traced to source

  • Directive (EU) 2019/2161, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32019L2161, Article 8a, 2019
  • Directive (EU) 2019/2161, https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32019L2161, Article 8b, 2019

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