What Regulation (EU) 2024/900 of the European Parliament and of the Council of 13 March 2024 on the transparency and targeting of political advertising requires
This Regulation lays down harmonised transparency and targeting rules for political advertising in the EU (Article 1). It applies to political advertising prepared, placed, promoted, published or disseminated in the Union (Article 2), requires that political advertising be clearly identifiable as such with a transparency notice (Articles 7 and 8), imposes transparency and due-diligence obligations on political advertising service providers (Article 6), requires record-keeping (Article 9), and restricts targeting and ad-delivery techniques based on personal data.
Pillar: Sales, Marketing & PR · Authority: European Parliament and Council of the European Union · Version: 1.0.0 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32024R0900
SHA-256 integrity: 49a65f11da36383c2c9758a3def7a46200a0e13d5b563d9cbe7037c02ae064e1
Primary Citations — 5 traced to source
- Regulation (EU) 2024/900, Article 2 - Scope of political advertising
- Regulation (EU) 2024/900, Article 6 - Transparency and due diligence obligations for political advertising services
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