What Directive 98/6/EC of the European Parliament and of the Council of 16 February 1998 on consumer protection in the indication of the prices of products offered to consumers, as amended by Directive (EU) 2019/2161 requires
This directive requires traders in the EU to clearly indicate the selling price and the price per unit of measurement (unit price) for products offered to consumers. Following the 2022 updates via the Omnibus Directive, any announcement of a price reduction must now also display the lowest price charged for the product in the 30 days prior to the discount (Article 6a).
Pillar: Sales, Marketing & PR · Authority: European Parliament and Council of the European Union · Version: 1.0.0 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:31998L0006
SHA-256 integrity: d4af6daf35ef83834b42447ac04430a36d826c0f30dd00febdaf8034c9f13c6f
Primary Citations — 7 traced to source
- Directive 98/6/EC, Article 1 - Purpose
- Directive 98/6/EC, Article 3(1) - Indication of the selling price and the unit price
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