What Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’) requires
This EU directive prohibits traders from using unfair business-to-consumer commercial practices that are likely to materially distort the economic behavior of the average consumer. It specifically bans misleading actions and omissions (Articles 6-7), aggressive practices like harassment or coercion (Articles 8-9), and provides a blacklist of practices that are considered unfair in all circumstances (Annex I).
Pillar: Sales, Marketing & PR · Authority: European Parliament and the Council of the European Union · Version: 1.0.0 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32005L0029
SHA-256 integrity: e56a72569884c31411d4e2195ad8f5f07fa60b00ca2ad74610e832e05529bef3
Primary Citations — 5 traced to source
- Directive 2005/29/EC, Article 5 - Prohibition of unfair commercial practices
- Directive 2005/29/EC, Article 6 - Misleading actions
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