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Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market, as amended by Directive (EU) 2019/2161 (better enforcement and modernisation of Union consumer protection rules) and Directive (EU) 2024/825 (empowering consumers for the green transition)

Prohibits unfair business-to-consumer commercial practices in the EU internal market. The Modernisation Directive (EU) 2019/2161 (applicable from 28 May…

What Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market, as amended by Directive (EU) 2019/2161 (better enforcement and modernisation of Union consumer protection rules) and Directive (EU) 2024/825 (empowering consumers for the green transition) requires

Prohibits unfair business-to-consumer commercial practices in the EU internal market. The Modernisation Directive (EU) 2019/2161 (applicable from 28 May 2022) added transparency duties for online marketplace ranking, individual consumer remedies, and new blacklisted practices (hidden search advertising, fake consumer reviews, ticket bots); the Empowering Consumers Directive (EU) 2024/825 added rules against greenwashing and unsubstantiated environmental claims. Applies to all traders targeting EU consumers under Article 3.

Pillar: Sales, Marketing & PR · Authority: European Parliament and Council of the European Union · Version: 1.0.2 · Last updated:

Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32005L0029

SHA-256 integrity: 715612fee94cfcf037ae8e18c8c701a139c16661aa2183c3bef2b1e3a55f958d

Primary Citations — 7 traced to source

  • Directive 2005/29/EC, Article 5 - General prohibition of unfair (misleading and aggressive) commercial practices
  • Directive 2005/29/EC, Article 7 - Misleading omissions of material information consumers need to make an informed transactional decision

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