What Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255) - 2023 Update requires
The FTC's 2023 updated Endorsement Guides (16 C.F.R. § 255.5) require advertisers and endorsers, including social media influencers and review platforms, to clearly and conspicuously disclose any material connections that might affect the weight or credibility of an endorsement, ensuring all endorsements are honest, not misleading, and substantiated.
Pillar: Sales, Marketing & PR · Authority: U.S. Federal Trade Commission (FTC) · Version: 1.0.0 · Last updated:
Primary source: https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255
SHA-256 integrity: 16d2557aaeb94a88b2f3adf371b5346da5bb3b175d35d03acebcdf167c24eb5f
Primary Citations — 6 traced to source
- 16 C.F.R. § 255.5: Disclosure of Material Connections
- 16 C.F.R. § 255.1: General Considerations (Honest Opinions, Substantiation, Bona Fide Use)
+ 4 more citations (full bibliography, deterministic workflow, actionable schema and crosswalks) included in the vault unlock — $0.01 via Skyfire / L402 / Direct Base USDC.
Access
- Discovery (free): /api/v1/nodes/ftc-endorsement-guides-2023.json — 6-field metadata
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- Canonical URL: https://bidda.com/intelligence/ftc-endorsement-guides-2023
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