What IAB OpenRTB requires
Enforcement of the IAB OpenRTB protocol ensures rigorous adherence to technical specifications and global privacy regulations. This configuration mandates compliance with key structural elements from the OpenRTB API Specification Version 2.5, requiring that every bid request contain a unique identifier (`require_bid_request_id`) and an impression array (`require_impression_array`), with a corresponding bid response ID (`require_bid_response_id`). The maximum auction timeout is strictly limited to 120 milliseconds. Security of processing, a core tenet of GDPR Article 32, is upheld through the mandatory use of Transport Layer Security encryption (`require_tls_encryption`) consistent with RFC 8446 standards. Further aligning with GDPR Article 5(1)(f), user IP addresses undergo pseudonymization by masking 24 bits from IPv4 and 56 bits from IPv6 addresses. Regulatory compliance is managed through the strict interpretation of specific flags and consent mechanisms. The node enforces the `regs.coppa` flag when its value is 1, which aligns with the Children's Online Privacy Protection Act per 16 CFR § 312.5. It also processes the IAB Tech Lab US Privacy String for CCPA/CPRA compliance and parses the IAB Europe Transparency and Consent Framework v2.2 consent string from `user.ext.consent`. User-level privacy choices are respected by enforcing the Limit Ad Tracking `lmt` flag. To ensure creative quality and brand safety, the node validates all ad markup (`validate_ad_markup_adm`) and blocks prohibited advertiser categories (`block_bcat_categories`).
Pillar: Sales, Marketing & PR · Authority: IAB Tech Lab (Global Ad Tech) · Version: 1.1.0 · Last updated:
Primary source: https://iabtechlab.com/standards/
SHA-256 integrity: 9b0e890a2036790694543c7ac15ac45476dcfe9d57cacef21aec4a04eeff8956
Primary Citations — 6 traced to source
- IAB Tech Lab: OpenRTB API Specification Version 2.5 (Sections 3.1 Bid Request & 4.1 Bid Response)
- General Data Protection Regulation (GDPR) Art. 5(1)(f) and Art. 32 (Security of processing via TLS and IP masking)
+ 4 more citations (full bibliography, deterministic workflow, actionable schema and crosswalks) included in the vault unlock — $0.01 via Skyfire / L402 / Direct Base USDC.
Access
- Discovery (free): /api/v1/nodes/iab-openrtb-standard.json — 6-field metadata
- Vault (full node): /api/v1/vault/nodes/iab-openrtb-standard.json — full 13-key payload, $0.01 USDC (L402/Skyfire/Direct Base)
- Canonical URL: https://bidda.com/intelligence/iab-openrtb-standard
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