What ICC Model Contracts for Advertising and Marketing Communications 2022 - Creative Agency/Client Agreement requires
This ICC model contract governs intellectual property assignment, usage rights duration, territory, approval workflows, talent residuals, confidentiality, and termination in creative agency-client relationships. Key obligations are defined in Clause 5 (IP Assignment), Clause 6 (Usage Rights), and Clause 9 (Confidentiality).
Pillar: Creative, Content & Media IP · Authority: International Chamber of Commerce (ICC) · Version: 1.0.1 · Last updated:
Primary source: https://iccwbo.org/business-solutions/model-contracts-and-clauses/model-contracts-for-ad-and-marketing/
SHA-256 integrity: b2a85583da53f48f0cd9cc0826ed2c611e4c468b95f38334ced8ff0fb0b18085
Primary Citations — 5 traced to source
- ICC Model Contracts for Advertising and Marketing Communications 2022, https://iccwbo.org/business-solutions/model-contracts-and-clauses/model-contracts-for-ad-and-marketing/, Clause 5, 2022
- ICC Model Contracts for Advertising and Marketing Communications 2022, https://iccwbo.org/business-solutions/model-contracts-and-clauses/model-contracts-for-ad-and-marketing/, Clause 6, 2022
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