What ISO 20252 (Market Research) requires
Conformance with the international standard for market, opinion, and social research necessitates a verifiable, quality-managed framework governing the entire research lifecycle from inception through archival. Effective compliance requires establishing a formal `hasDocumentedProposalProcess` where every proposal explicitly details its approach, as mandated by the `proposalIncludesMethodology` control. Execution of fieldwork is contingent upon both a formal `hasDataCollectorTrainingProgram` for personnel and a clearly defined `consentManagementProcessDefined` for all respondents. Data integrity must be ensured through systematic `dataValidationProceduresInPlace` and strict adherence to a `hasDocumentedDataProcessingSpec` for subsequent handling. Critical data protection measures stipulate a defined `dataAnonymizationLevel` for respondent information and a maximum `dataRetentionPolicyDays` limit for any personally identifiable information retained post-project. Furthermore, organizations must ensure `subcontractorComplianceVerified` for any third-party involvement to maintain the chain of compliance. The final deliverables are equally regulated; each `reportIncludesMethodologyDisclosure` and must ensure the analysis `reportDistinguishesFindingsFromInterpretation` with absolute clarity. To complete the cycle, all essential `projectRecordsArchived` according to a defined procedure, ensuring end-to-end traceability and accountability consistent with core regulatory principles.
Pillar: Sales, Marketing & PR · Authority: ISO (International Organization for Standardization) · Version: 1.1.0 · Last updated:
Primary source: https://www.iso.org/standard/74206.html
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Primary Citations — 6 traced to source
- Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements
- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics
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