What South Korea Act on Fair Labeling and Advertising 1999 - KFTC Misleading Advertising Enforcement requires
South Korea's Act on Fair Labeling and Advertising (Law No. 5814, 1999, as amended through 2023) prohibits false, exaggerated, and misleading advertising; empowers the Korea Fair Trade Commission (KFTC) to order corrective advertising, impose fines up to KRW 2,000,000,000, and mandate temporary advertisement suspensions; requires substantiation upon demand; and covers online platforms, influencer marketing, and comparative advertising with specific prior approval rules.
Pillar: Sales, Marketing & PR · Authority: Korea Fair Trade Commission (KFTC - Gongjeong Georeae Wiwonhoe) · Version: 1.0.0 · Last updated:
Primary source: https://www.ftc.go.kr/eng/
SHA-256 integrity: 5484ff8e6ddfd5ab5bf8bb1d13c4a9425148c6b1b53f51eadf2fc99d1ce26d34
Primary Citations — 6 traced to source
- Articles 3-6 (prohibited acts), Article 8 (suspension), Article 9 (corrective advertising), Article 10 (substantiation), Article 17 (criminal penalties) — Act on Fair Labeling and Advertising (Law No. 5814 of 1999, as amended) - National Law Information Center
- KFTC advertising enforcement guidelines, corrective advertising orders, substantiation standards — Korea Fair Trade Commission (KFTC) - Official English Portal
+ 4 more citations (full bibliography, deterministic workflow, actionable schema and crosswalks) included in the vault unlock — $0.01 via Skyfire / L402 / Direct Base USDC.
Access
- Discovery (free): /api/v1/nodes/south-korea-fair-labeling-advertising-act-1999.json — 6-field metadata
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- Canonical URL: https://bidda.com/intelligence/south-korea-fair-labeling-advertising-act-1999
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