What The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing requires
The CAP Code requires all UK non-broadcast marketing communications to be legal, decent, honest, and truthful, ensuring they are prepared with a sense of responsibility to consumers and society. This applies to all advertisers, agencies, and media, with Rule 1.3 establishing the primary responsibility for compliance.
Pillar: Sales, Marketing & PR · Authority: Committee of Advertising Practice (CAP) · Version: 1.0.0 · Last updated:
Primary source: https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
SHA-256 integrity: e3b55a11d709a4e45695557aa8286f2f800333430ba5612e8142a40e078b19f7
Primary Citations — 8 traced to source
- CAP Code, Section 1: Scope of the Code
- CAP Code, Section 2: Recognition of marketing communications
+ 6 more citations (full bibliography, deterministic workflow, actionable schema and crosswalks) included in the vault unlock — $0.01 via Skyfire / L402 / Direct Base USDC.
Access
- Discovery (free): /api/v1/nodes/uk-asa-cap-code-2010.json — 6-field metadata
- Vault (full node): /api/v1/vault/nodes/uk-asa-cap-code-2010.json — full 13-key payload, $0.01 USDC (L402/Skyfire/Direct Base)
- Canonical URL: https://bidda.com/intelligence/uk-asa-cap-code-2010
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