What UK Digital Markets, Competition and Consumers Act 2024 - Part 4 Chapter 1 Unfair Commercial Practices requires
Part 4 Chapter 1 of the UK Digital Markets, Competition and Consumers Act 2024 (DMCC Act 2024) repeals and replaces the Consumer Protection from Unfair Trading Regulations 2008 with a modernised statutory regime that took effect on 6 April 2025. Section 224 introduces the chapter and section 225 establishes the general prohibition on unfair commercial practices by traders in their dealings with consumers. A commercial practice is unfair if it falls within section 226 (misleading actions - false information or overall deceptive presentation about a product or trader), section 227 (misleading omissions - withholding or unclear presentation of material information needed for an informed transactional decision), section 228 (aggressive practices - harassment, coercion, or undue influence likely to cause the average consumer to take a different transactional decision), section 229 (contravention of the requirements of professional diligence) or section 230 (banned practices listed in Schedule 20, which is a black list of always-unfair practices including bait advertising, fake reviews, false scarcity, persistent unwanted solicitation and pyramid promotional schemes). Section 231 designates the Competition and Markets Authority, Trading Standards in Great Britain, and the Department for the Economy in Northern Ireland as enforcement authorities, with civil and criminal penalties available under Part 4 Chapter 3 - including monetary penalties up to GBP 300,000 or 10% of global group turnover for businesses and direct consumer redress orders. Schedule 20 paragraph 13 specifically bans submitting fake consumer reviews, paying for fake reviews, or publishing reviews without taking reasonable and proportionate steps to ensure they are genuine - this is the first explicit statutory prohibition on fake reviews in UK law.
Pillar: Sales, Marketing & PR · Authority: UK Parliament - Digital Markets, Competition and Consumers Act 2024 c.13; Competition and Markets Authority (CMA) under section 231; Trading Standards under the Consumer Rights Act 2015 Schedule 5 · Version: 1.0.0 · Last updated:
Primary source: https://www.legislation.gov.uk/ukpga/2024/13/part/4
SHA-256 integrity: ab068528aa1be5f1bef35208d0c2518efeae6d144c2f453d928da50ffeadd36e
Primary Citations — 8 traced to source
- DMCC Act 2024 Part 4 Chapter 1 sections 224-233 https://www.legislation.gov.uk/ukpga/2024/13/part/4
- DMCC Act 2024 Schedule 20 banned commercial practices https://www.legislation.gov.uk/ukpga/2024/13/schedule/20
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