What US CPRA 2023 - California Consumer Privacy Rights: Right to Opt Out of Sale/Sharing (Including Cross-Context Behavioural Advertising), Right to Limit Sensitive Personal Information, Data Minimisation for Marketing, CPPA Enforcement and Regulations requires
This regulation requires businesses that process personal information of California residents to provide a clear and accessible mechanism for consumers to opt out of the sale or sharing of their personal information, including for cross-context behavioral advertising, and to limit the use of sensitive personal information. Compliance is mandated under the California Consumer Privacy Act as amended by Proposition 24, enforced by the California Privacy Protection Agency (CPPA), with key obligations found in the CCPA Regulations effective January 1, 2026.
Pillar: Data Protection & Privacy · Authority: California Privacy Protection Agency (CalPrivacy) · Version: 1.0.1 · Last updated:
Primary source: https://cppa.ca.gov/regulations/
SHA-256 integrity: 0b740e90475f95858eaa212426aa3634769463465d2238434a2f1cd35042c9d7
Primary Citations — 5 traced to source
- California Consumer Privacy Act (Effective January 1, 2026), https://cppa.ca.gov/regulations/, CCPA Regulations (Effective January 1, 2026), 2026
- Proposition 24 - Text, Findings and Declarations, Purpose and Intent (Effective January 1, 2023), https://cppa.ca.gov/regulations/, Proposition 24, 2023
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