What US Fluid Milk Promotion Act of 1990 (7 USC ch 93): National Processor Advertising and Promotion Board requires
The Fluid Milk Promotion Act of 1990 (7 U.S.C. ch. 93, sections 6401 to 6417) authorizes a coordinated program of advertising and promotion for fluid milk funded by assessments on fluid milk processors, administered by the Secretary of Agriculture. Section 6401 sets out the findings and declaration of policy, providing that the purpose of the program is not to compete with or replace individual advertising or promotion efforts and that it constitutes government speech promoting government objectives. Section 6402 defines the terms, providing that fluid milk processor means persons processing more than 3,000,000 pounds of fluid milk products in consumer-type packages per month. Section 6403 sets the authority to issue orders, section 6405 governs the findings and issuance of orders, and section 6407 sets the required terms in orders, providing for the establishment of a National Processor Advertising and Promotion Board. Section 6409 sets the assessments, providing that the rate of assessment prescribed by the order shall be 20 cents per hundredweight. Section 6410 provides for petition and review, section 6411 provides for enforcement, including a civil penalty assessed by the Secretary of not less than 500 dollars nor more than 5,000 dollars for each violation, and section 6412 provides investigations and power to subpoena. Section 6413 requires an initial referendum among fluid milk processors preceding order effectiveness, and section 6414 provides for the suspension or termination of orders. The Act is the federal advertising and promotion regime for fluid milk processors.
Pillar: Agriculture & Agritech · Authority: US Congress / Department of Agriculture (Agricultural Marketing Service) · Version: 1.0.0 · Last updated:
Primary source: https://www.govinfo.gov/content/pkg/USCODE-2022-title7/html/USCODE-2022-title7-chap93.htm
SHA-256 integrity: b3eaf6b9c7b07553e5cc4356bdbcc03bd47fdccc8cf789348b5115e8e1637942
Primary Citations — 8 traced to source
- Fluid Milk Promotion Act of 1990, 7 U.S.C. 6401 - findings and declaration of policy.
- Fluid Milk Promotion Act of 1990, 7 U.S.C. 6402 - definitions; fluid milk processor processing more than 3,000,000 pounds per month.
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