What 16 CFR Part 255 - Guides Concerning Use of Endorsements and Testimonials in Advertising requires
Organizations must ensure that endorsements and testimonials used in advertising are truthful, not misleading, and that any material connections between the endorser and the advertiser are clearly and conspicuously disclosed.
Pillar: Sales, Marketing & PR · Authority: Federal Trade Commission · Version: 1.0.0 · Last updated:
Primary source: https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255
SHA-256 integrity: 1c71a85ed8b3f67325426de28c826b3dc434ff3a4002177299eb1e44dadfe5b3
Primary Citations — 6 traced to source
- 16 CFR Part 255 § 255.1: General considerations for endorsements, requiring them to be honest and not misleading.
- 16 CFR Part 255 § 255.2: Requirements for consumer endorsements, ensuring they represent typical experiences.
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