What US FTC Green Guides Environmental Marketing Claims (16 CFR Part 260) - Substantiation and Deception Prevention requires
The US Federal Trade Commission's Guides for the Use of Environmental Marketing Claims (Green Guides, 16 CFR Part 260, 2012 revision) provide guidance on environmental marketing claims under Section 5 of the FTC Act; address general environmental benefit claims, recyclable, recycled content, biodegradable, compostable, ozone-safe, renewable energy, renewable materials, and carbon offset claims; require substantiation for all environmental claims; the FTC announced a review in 2022 with updated guidance expected; unsubstantiated green claims constitute deceptive acts under 15 USC 45.
Pillar: Sales, Marketing & PR · Authority: Federal Trade Commission (FTC), Bureau of Consumer Protection · Version: 1.0.0 · Last updated:
Primary source: https://www.ecfr.gov/current/title-16/chapter-I/subchapter-C/part-260
SHA-256 integrity: a48fcfc327659004364c63030923999070848c4835d900fc51c05a10095be3f2
Primary Citations — 6 traced to source
- {"title":"FTC Green Guides - 16 CFR Part 260 (2012) - Official Text","url":"https://www.ftc.gov/news-events/topics/truth-advertising/green-guides","section":"260.4 (general claims); 260.7 (compostable); 260.8 (biodegradable); 260.12 (recyclable); 260.13 (recycled content); 260.15 (renewable energy)"}
- {"title":"16 CFR Part 260 - eCFR Full Text","url":"https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-260","section":"All Green Guide provisions; definitions; examples; analysis of compliant and non-compliant claims"}
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