What REGULATION (EU) 2022/2065 (Digital Services Act) Article 39: Online advertising transparency requires
Providers of online platforms, especially very large online platforms (VLOPs), must ensure transparency for all online advertising, including identifying ads, the advertiser, and the main targeting parameters, and for VLOPs, maintaining a public repository of ad information.
Pillar: AI Governance & Law · Authority: European Parliament and Council of the European Union · Version: 1.0.0 · Last updated:
Primary source: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32022R2065
SHA-256 integrity: 460d8f03134f7e97f0785acdb3452dfe2089ef0a365bfc7c0a42e240e89a3b38
Primary Citations — 6 traced to source
- Article 39, paragraph 1(a): Providers of online platforms that present advertising on their online interfaces shall ensure that, for each specific advertisement presented to each individual recipient, the recipients of the service are able to identify... that the information is an advertisement, including through prominent markings...
- Article 39, paragraph 1(b): Providers of online platforms... shall ensure... recipients... are able to identify... the natural or legal person on whose behalf the advertisement is presented.
+ 4 more citations (full bibliography, deterministic workflow, actionable schema and crosswalks) included in the vault unlock — $0.01 via Skyfire / L402 / Direct Base USDC.
Access
- Discovery (free): /api/v1/nodes/dsa-regulation-article-39-online-advertising-transparency-vlop.json — 6-field metadata
- Vault (full node): /api/v1/vault/nodes/dsa-regulation-article-39-online-advertising-transparency-vlop.json — full 13-key payload, $0.01 USDC (L402/Skyfire/Direct Base)
- Canonical URL: https://bidda.com/intelligence/dsa-regulation-article-39-online-advertising-transparency-vlop
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