What Spain Ley 34/1988 General de Publicidad requires
Ley 34/1988, de 11 de noviembre, General de Publicidad establishes the general legal framework for advertising activity in Spain. The Law is organised into four Titulos: Titulo I (Disposiciones Generales) covers scope, definitions and the relationship with related rules; Titulo II (De la publicidad ilicita y de las acciones para hacerla cesar) defines and prohibits unlawful advertising; Titulo III (De la contratacion publicitaria) regulates advertising contracts between advertisers, agencies and media; Titulo IV (De la accion de cesacion y rectificacion) was repealed by Ley 29/2009 with these actions now governed by the Ley de Competencia Desleal regime. Article 1 establishes the scope, providing that publicidad is governed by this Law, by the Ley de Competencia Desleal and by sector-specific rules. Article 2 defines publicidad as any form of communication realised by a natural or juridical person, public or private, in the exercise of a commercial, industrial, artisanal or professional activity, with the purpose of promoting directly or indirectly the contracting of goods or services. Article 3 lists categories of publicidad ilicita (advertising that infringes constitutional values and rights, misleading advertising, unfair advertising, aggressive advertising, subliminal advertising and breaches of sector-specific rules). Article 5 establishes sector-specific advertising restrictions for products such as medicinal products, tobacco, alcoholic beverages and dangerous activities. Article 6 governs the remedies regime through the Ley de Competencia Desleal. Article 8 defines the contractual subjects (anunciantes, agencias de publicidad, medios de publicidad).
Pillar: Sales, Marketing & PR · Authority: Boletin Oficial del Estado (BOE), Spain · Version: 1.0.0 · Last updated:
Primary source: https://www.boe.es/buscar/act.php?id=BOE-A-1988-26156
SHA-256 integrity: bb57f99600c03e71fd9e9d40ad1bf7fd0062951b72167c2f0caef5268846124a
Primary Citations — 8 traced to source
- Ley 34/1988, Art. 1 - Ambito de aplicacion (scope and relationship with other laws)
- Ley 34/1988, Art. 2 - Definicion de publicidad
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