FTC Artificial Intelligence Enforcement Guidance - Deceptive and Unfair AI Practices (Section 5 FTC Act)

What FTC Artificial Intelligence Enforcement Guidance - Deceptive and Unfair AI Practices (Section 5 FTC Act) requires

This guidance clarifies that the Federal Trade Commission (FTC) will apply Section 5 of the FTC Act to combat deceptive or unfair practices involving AI, holding companies accountable for false claims about AI capabilities and for AI-driven outcomes that cause substantial, unavoidable consumer injury.

Pillar: Operations & CX · Authority: U.S. Federal Trade Commission (FTC) · Version: 1.0.0 · Last updated: 2026-04-16

Primary source: https://www.ftc.gov/business-guidance/blog/2023/11/generative-ai-raises-competition-concerns

SHA-256 integrity: 6df11bac25d82c1cc90d2bb744d735e0efadc95e731a8ee9034cd1b5cd9db887

Primary Citations — 6 traced to source

• Federal Trade Commission Act, Section 5: Unfair methods of competition unlawful; prevention by Commission
• FTC Policy Statement on Unfairness (Appended to International Harvester Co., 104 F.T.C. 949, 1070 (1984))

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