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Utah Artificial Intelligence Policy Act (SB 149, Signed March 13, 2024)

Utah Senate Bill 149, the Utah Artificial Intelligence Policy Act, was signed by the Governor on March 13, 2024 and took effect May 1, 2024. The Act was…

What Utah Artificial Intelligence Policy Act (SB 149, Signed March 13, 2024) requires

Utah Senate Bill 149, the Utah Artificial Intelligence Policy Act, was signed by the Governor on March 13, 2024 and took effect May 1, 2024. The Act was the first US state AI consumer disclosure law of broad application. It contains four principal provisions: (1) Generative AI consumer disclosure - a person that uses, prompts, or otherwise causes a generative AI to interact with a person in connection with the offer, sale, or provision of services regulated by the Utah Division of Consumer Protection must clearly and conspicuously disclose that the person is interacting with generative AI, when verbally or in writing asked or prompted by the person; (2) Regulated occupations clear disclosure - a person providing services in an occupation regulated by the Utah Department of Commerce that uses generative AI in providing those services to a member of the public must prominently disclose the use of generative AI before the person provides services; (3) Liability provision - a person engaged in business in the State cannot use generative AI as a defence for violating any Utah consumer protection statute; (4) Office of Artificial Intelligence Policy - establishing an Office of Artificial Intelligence Policy in the Department of Commerce, an Artificial Intelligence Learning Laboratory Program, and a regulatory mitigation agreement framework for AI sandbox-style temporary operating permits. Penalties: USD 2500 per violation for failure to disclose, plus actual damages.

Pillar: AI Governance & Law · Authority: Utah State Legislature - Senate Bill 149 (Artificial Intelligence Amendments), signed by Governor March 13, 2024, effective May 1, 2024 · Version: 1.0.0 · Last updated:

Primary source: https://le.utah.gov/~2024/bills/static/SB0149.html

SHA-256 integrity: 12c75594864143fe305c3298df40b83c96255acbded0c764f8a9c85984ebc0df

Primary Citations — 8 traced to source

  • Utah Senate Bill 149 (2024 General Session), Artificial Intelligence Amendments, signed by the Governor on March 13, 2024 and effective May 1, 2024
  • Utah AIPA consumer disclosure provision: a person that uses, prompts, or otherwise causes a generative AI to interact with a person in connection with the offer, sale, or provision of services regulated by the Utah Division of Consumer Protection must clearly and conspicuously disclose that the person is interacting with generative AI, when verbally or in writing asked or prompted by the person

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